Marketing SCVNGR to Morgantown

20 09 2011

This semester my public relations class is stepping outside of the norm and doing big things. We are developing and implementing a marketing campaign for a national company called SCVNGR.

SCVNGR is a social location-based game for mobile phones. Players discover new places, find fun new things to do, share their activity with friends and can even earn real-world rewards! (Think free stuff, people!)

Still confused? Read more about SCVNGR here.

In a first-of-its-kind partnership between SCVNGR and West Virginia University, students are working to bring this gaming platform to Morgantown’s businesses. Our class is divided into groups, each acting as their own public relations firm. My group, The Pink Umbrella Co., has been selected to market SCVNGR to the local bars and pubs, giving us another excellent excuse to go bar-hopping! (Just kidding.)

Marketing SCVNGR is all about grassroots and word-of mouth marketing. Since we have virtually no budget for this campaign, we are going to have to be creative and aggressive. Some tactics we have considered are distributing information about SCVNGR through social media websites, such as Facebook and Twitter, sending press releases to the student newspaper and setting up an informational booth in the MountainLair. To increase awareness about SCVNGR, we have also thought about hanging flyers around campus, giving away promotional items and even simply telling our friends about the game to encourage students to play.

Help us spread the word! If you want to play too, just download the app for free from the Android Market or the Apple App Store.

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